KATA VOWS TO CONQUER CAR FLOOR MAT MARKET IN 2021
To join in the big market, it is necessary to prepare fully in all aspects such as human, resource, product and creativity. Those are the things that KATA has constantly built up over the past 6 years.
Cars are currently the most popular vehicle in the world, and it is also the highest value industry in the market. The number of cars sold worldwide is constantly increasing in the period 2010 - 2018. The number of selling car is estimated at nearly 80 million units in 2018. However, under the impact of Covid-19 pandemic, the economy was severely affected. Global sales of automobiles fell to just only 62 million units in 2020.
Still, there is room for growth of auto manufacturers and accessories. KATA is a premium automotive floor mats manufacturer and distributor that has overcome difficulties and achieved impressive growth.
Kata has expanded its agent network continuously throughout Vietnam. The number of these agents has reached over 500 by the end of 2020. Along with that, KATA has also cooperated with major distributors in many Asian countries including Japan, Hong Kong, Thailand, Malaysia, Indonesia, Laos and Cambodia. The first products have also started appearing in the US market.
This success comes from the careful and thorough preparation of the company's leaders and employees on product selection and development strategy since the very first day of its establishment.
KATA premium car floor mats are completely different in material and design. The mat is made from PVC, which meets SGS, CE safety standards. Besides, it has the ideal properties such as toughness, durability, all weather adaptability, recyclable and environmental friendliness features. The variety and continuous improvement in design, style, and color also helps KATA mats to be more accessible to consumers.
KATA's development strategy focuses on professional product and service. Their principles are prestige, ethics, speed, creativity and humanity. That is the reason why this enterprise built a team of talented, solidarity and they at the same time trusted by consumers and partners.